How to Construct an Audience for Your Blog

Building an audience for your blog isn’t something that’s going to happen overnight. It necessitates a commitment to time and quality, because good content will ensnare more readers. But there are some tricks you can use to bring more of your audience to you, and speed up the process of audience-building. 

Social Media Marketing

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Optimize your blog for social media, and you’re making it a lot easier for your existing audience to recruit new readers for you. Daily social media marketing will help you constantly work toward building a large audience.

Make it Shareable

Incorporate share buttons wherever possible. Every blog post should be shareable on popular social sites like Facebook, Pinterest and Twitter. The blog itself should have its own share buttons so readers can point their friends toward your content. If it’s easy to share your stuff, people will share it, and that will grow your audience.

Go Further

Don’t forget about some of the lesser-known social media sites. They may have a smaller number of users, but many of those users are very active. If your blog has anything to do with books or writing, connect with readers at Goodreads. If your blog relates to careers or business, you can find lots of potential readers on LinkedIn. Optimize your blog for all the social media sites that fit, and directly connect with your audience.

Share it!

Now that your blog is optimized for social media, share it there. Create a Facebook, Twitter and other social media profiles for the blog and post links to recent posts, news and other fun stuff. Your tweets may be re-tweeted, and spread throughout the social media galaxy.

Be Active

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If you want to figure an audience for your blog, you have to be active. Work at it a little every day, and the number of readers you have will continue to swell.


Every blog post should be open to comments, and you should be paying attention to those comments. Interact with readers when they take the time to leave a comment. They’ll feel rewarded for their effort, and be more likely to comment again in the future. When readers are commenting on your blog, they’re helping you write more content that will build your audience.


Find out what’s working on your blog by looking at the blog’s stats. Pay attention to your page views, and notice when they’re rising and falling. Which posts are the most popular? Which search engine keywords are finding you most often? Knowing the answer to these questions will help you optimize your content and tailor your blog to your audience.


What’s the best way to build your blog’s audience? Post content—the more content you have, the more keywords you’re creating that will attract search engines. Readers will keep checking your blog, because you’re adding so much new content. Add something new every day whenever possible, and make it worthwhile for people to visit your page.

Image via Flickr by robertsmichaeltd
Constructing an audience is something you have to work toward on a daily basis; at a certain point it’ll become a self-propelling machine. A large audience means there are a lot of readers who will be sharing your content and your links, readers who will be continually growing your audience for you.

About K.C. Morgan

K. C. Morgan is a professional freelance writer, with articles and blog posts appearing on dozens of sites. Working as a freelancer has allowed K.C. to write on a wide variety of topics, from product descriptions in clothing catalogues to in-depth technical articles to casual blog posts. K.C. has covered news stories, interviews, fashion events and politics. When she’s not completing freelance assignments, K.C. writes advice articles for other professionals who want to work for themselves.

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